Further proof of our commitment to offering our clients the latest technology is the option of digital, Variable Data Printing.
Click on the image to enlarge
Variable Data Printing, also known as one-to-one marketing, can combine unique text and images to provide individually personalised documents. This system gives you the flexibility to make every item within a print run different; it can also be used for email campaigns. Variable Data Printing is dramatically changing the way that companies communicate with their customers, suppliers and employees. The fact that the recipients name, any relevant text and images relating to that person or department are on the document drastically increases interest and, in turn, response. It has been proven that this kind of personalisation can increase response rates by as much as ten times compared to non-personalised images.
Listed below are just some of the benefits
that Variable Data can be used for:
- Relaying information that is specific to individual people or departments.
- Adding a personal touch to any communication.
- Communicate with staff or customers on a one to one basis.
- Turn a general newsletter into a regional/departmental newsletter.
- Improve marketing response rates by as much as 10 times.
- Impress your clients with regular personalised images.
- Target specific groups with data that is relevant to them.
- Produce business cards to target various different sectors.
- Hybrid documents, ie. litho and digital combined.
If you would like to speak with a member of staff to discuss this further and find out how Variable Data can benefit your company please feel free to contact us.
Digital Print
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